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Reseller and partner programme

Sell the survey program your clients keep asking for

Consultants, agencies, franchise groups and hospitality technology resellers run GuestSignals for their own clients — under their own brand, at their own rate, with the margin in their hands.
Consultants reviewing multi-location restaurant performance charts together in an office
01Who partners with us

If you already advise restaurants, you already have the conversation

The partners who do best with GuestSignals are the ones whose clients already ask why service slipped at a location. The platform answers that question with data instead of opinion.

Hospitality and operations consultants

You already sit in the P&L conversation. Add a measured guest-experience program to the work you recommend, and keep the reporting inside your engagement.

Guest-experience and marketing agencies

Survey collection, scoring and location reporting under your brand, without building a data platform or hiring analysts to run it.

Franchise and multi-brand groups

Operate one workspace across your brands and franchisees, with each location scored against its own standards and each franchisee holding its own record.

POS, kiosk and IT resellers

Sell the survey layer that sits next to the system you already installed. Suggested hardware, kiosk mode and the integrations API are part of the package.

Associations and buying groups

Offer members a shared benchmark with their own branded reporting, and a reason for them to keep the membership renewal conversation going.

Training, compliance and audit firms

Turn the standards you write into scored questions, then prove the change with data instead of self-reported audits.

02What the programme includes

A platform you can put your name on

Everything a client needs to run surveys, and everything you need to sell them: branding, wholesale pricing, deal protection and the material to present it.

White-label surfaces

Survey pages, kiosk screens, guest sign-up and shared reports all carry your logo, your colors and your domain. The client sees your brand; the platform sits behind it.

  • A separate workspace for every client, reachable from one login for your team. Client data never mixes between accounts.
  • Your brand on the platform: your logo, your colors and your domain on the survey pages, sign-up pages and reports.
  • Wholesale bands by volume: the more locations you manage, the lower your per-location rate, reviewed at each renewal.
  • Deal registration, so an opportunity you introduce stays yours while you work it.
  • Onboarding and training for your team on the builder, the scoring model, the review workflow and the dashboard.
  • Sales assets you can put in front of a client this week: proposal template, demo script, one-pagers and sample scorecards.
  • A support model you choose — first-line support handled by you, or by us under a partner agreement.
  • Help moving a client's existing survey data, participant lists or shopper panel into their new workspace.
03The commercial model

Wholesale per location. Your margin, your invoice.

Clients pay a flat rate per location, per month — never per survey. Partners buy the same structure at a wholesale band and set their own client rate.

Priced per location

Per month

Not per survey, not per participant

Bands, not lists

Volume tiers

The rate steps down as your book grows

Your invoice

100% yours

You bill the client, we bill you

Start small

No minimum

One client is enough to begin

How billing works

  • You agree a rate with your client. It can be higher than the wholesale band, and the difference is your margin.
  • Your workspace reports the active locations each month; that list is what you are billed for.
  • Adding a location takes seconds in the platform, so a client who opens a new site is billed from the month it is active.
  • Annual commitments earn a deeper band than monthly terms, which makes an annual contract easier to sell.
  • Indicative client-facing rates are published on the pricing page; partner bands are quoted on the partner call.
See the client-facing pricing
04Getting started

From application to a live client program

Partners are usually selling within two weeks. Nothing here needs a build project, a data migration team or a procurement cycle with us.
01

Apply

Send the form below with your markets, your client base and how you would position the platform.

02

Partner call

Thirty minutes: what you sell today, who your clients are, and the wholesale band your volume earns.

03

Your workspace and branding

We set up your workspace, put your logo, colors and domain on the client-facing pages and reports, and agree the support model.

04

Your team trained

A working session on the builder, weights, evidence rules and the review queue, using one of your real clients as the example.

05

First client live

You build the first questionnaire with them and publish it. Most partners run their first program within two weeks of the call.

05What we ask of partners

Sell it honestly and it sells again

The programme works because the measurement is defensible. Partners who quote it straight keep their clients for years; partners who oversell lose them in a cycle.
  • Sell the platform on its real capabilities — no promises about specific score, sales or ranking outcomes.
  • Register each opportunity before you present it, so we can stay out of your account.
  • Keep client data inside the client's own workspace and follow the data protection terms in the partner agreement.
  • Quote your clients honestly: your rate, your margin, the wholesale band behind it.
  • Keep the standards in the survey credible — a questionnaire your client's team cannot defend will not survive a second cycle.
  • Tell us when a client churns or pauses, so their locations are not billed in silence.
06Apply

Tell us who you work with

Every application is read by the partnerships team. Send the markets you cover and the client base you already have, and you will get wholesale bands rather than a brochure.

What happens next

  • We review your markets and client base.
  • You receive wholesale bands and the partner agreement.
  • A 30-minute call covers branding, support and your first client.

States, regions or countries where you already work with restaurants.

The clients you would sell to first, the services you would add around the platform, anything you already use today.

We reply to every enquiry within one business day.

07Partner questions

What partners ask before they sign

Is the platform fully white-labelled?

The client-facing surfaces are: your logo and colors on the survey, kiosk, sign-up and reporting pages, and your own domain if you want it. The signed agreement, the invoice you send and the relationship stay yours. The underlying platform remains GuestSignals, which we state in the partner agreement rather than hiding.

Will you sell directly to my client?

No. Register the opportunity and it stays yours. If a client approaches us directly after your registration, we tell them you are the partner of record and route them back to you.

Can I put my own services on top of the platform?

That is the point of the programme. Partners wrap analysis, coaching, training, audit work, menu or pricing reviews, and quarterly business reviews around the survey data, and charge for that work directly.

Who supports the client day to day?

You choose at onboarding. First-line support can sit with your team, with us behind you on escalations, or we can take first line entirely under a partner agreement with agreed response times.

Do I need a minimum number of clients to start?

No. Partners usually start with one client and one location group. Wholesale bands improve as the number of locations you manage grows, and they are reviewed rather than fixed at a single published desk rate.

Does my client have to run mystery shoppers, or can they use their own people?

Either. Clients can collect surveys from managers, staff or guests, publish a sign-up page for scheduled visits, or place a kiosk tablet at the counter. You are selling the measurement, not a shopper network.

Next step

Bring us the client you cannot help today

If a client keeps asking why service slipped at one location, that is the conversation the platform answers. Apply to the programme and we will show you the workspace we would give you.

We reply to every enquiry within one business day.